ABOUT DU GREENFIELD
du Telecom is a telecommunications provider in the UAE. du Greenfield is a transformation program rebuilding its core products with a digital first offering. The first launch was designed as a shared line package for family and friends.
MY ROLE
As an experience design principal, I worked closely with the Accenture team to design all journeys while also building an internal design function as part of du Greenfield.
GETTING YOUR SIM CARDS INSTANTLY
The Du greenfield apps first proposition was to target families and groups to onboard and purchase group plans and get their sim cards either delivered within the hour or installed instantly directly from the app.
This onboarding journey covers the entire flow, from choosing a plan, to choosing number of members, their phone numbers, the verification steps and finally installation and delivery steps.
A design system and a UI library with 100+ components was built in parallel to keep the design consistent across all journeys in the app.
OTHER INTERESTING DU INITIATIVES
While this was a massive project built from the ground up. We were also actively working on influencing the way of working within Du. Feel free to reach out for a call, and I can share more about the following.
Design Sprint Workshops
We conceptualized a simple and intuitive way to offer help and support to customers in the app.
Product Discovery + Delivery Process
We implemented agile practices to move faster in the product discovery and delivery stages
Design System
The design system as shared above was built from scratch with a lot of effort in crafting the smallest of details
Design Principles
We crafted strong guiding principles for design to help us successfully reposition du's digital offering
CONTACT ME TO GO IN-DEPTH ON DU
I can walk through this plus other interesting projects at Du or any of the other projects. Email me on hey@mohamedimran.com to schedule a call.
MOHAMED IRMAN
2024